An UGC campaign led by 6 Japanese influencers that promotes relaxation, moderation and me-time.
Corona inspires the over worked youth of Japan to log off and enjoy the sunset.
The influencers were asked to visit their favourite sunset spots across Japan during the golden hour and make content around it along with Corona sunset goodies.
The audience was asked to engage with these posts and were rewarded with
prizes from corona
Prize A: A stay at the "BOTANICAL POOL CLUB" where you can enjoy a spectacular sunset with Corona beer: 1 group of 2 people
Prize B: Corona beer (12 bottles) and Corona goods: 12 people in total (2 people per influencer, 2 people selected by lottery from applicants who commented on each influencer's post)
Corona goods details
- Cooler box
- Opener
Prize C: Corona beer (6 bottles) 60 people in total (10 people per influencer, 10 people each from applicants who commented on each influencer's post)
The campaign was a huge success with high engagement rates and published
across Japan by top media / entertainment publications