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Eight iconic moments and events from India’s post-Independence journey of 75 years have become the idiom for #DeshKaGarv, the Independence Day campaign from Tata Tea Premium - Desh Ki Chai, the flagship brand of Tata Tea. The brand picked up one unique moment from each decade for the campaign, and promoted them through limited edition art infused tins and plates in collaboration with the "plated project",
that provides 10 meals to the hungry with every purchase of it's merchandise
Social Media Posts
Instagram stickers
Campaign Invite
8 states 8 tins (Packaging)
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